“Advertisers are looking for authenticity.” “Because the imagery is not shotįor commercial services, there is more authenticity,” Mr. And they will be bringing an element that professional photography often lacks, he said. Klein said Flickr photographers will increase theĭepth of Getty’s catalog on certain subjects and certain regions of the world. “We believe that Flickr will be an important addition to the mix that we have,” said Jonathan Klein, co-founder and chief executive of Getty Images. Those who are included in the program will get paid at the same rates that Getty pays photographers who are under contract with the company. They will then invite photographers to participate in the programĪnd ensure that their images have the proper releases to be licensed legally. Yahoo and Getty Images said Tuesday that they had entered into a partnership under which Getty editors would comb Flickr in search of interesting images.
If you are a photographer with high-quality images posted on Yahoo’s Flickr service, you may soon get an e-mail message inviting you to become a paid contributor to Getty Images, the world’s largest distributor
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